Timberland 42nd Anniversary with Raffles City New Concept Store

 In conjunction with Timberland’s 42nd anniversary, Timberland celebrates the launch of their new concept boutique at Raffles City. Showcasing the latest Fall/Winter 2015 Black Forest Collection during the fashion presentation, the revamped boutique features new textures and decor that emanates a warm and homely feel. Embodying elements from Timberland's latest global campaign, “Made for the Modern Trail”, the store's decor re-defines the outdoors, bringing it closer to the city where the new generation of adventure seekers live their lives.  
Timberland New Store Concept at Raffles City
Drawing inspiration from the Timberland's latest global store concept, the Raffles City store spans 2293 sq ft and is re-imagined from one of London's oldest streets, Regent Street. It emphasises on being fresh and authentic, with natural and New England craftsmanship elements to it. Playing with atmospheric contrast of light and shadow, the decor in inviting and comfortable, allowing customers to browse at ease. Wooden decking line the walls and floor, giving the store an inviting, nature-inspired vibe to it.  
 Added Customer Service - Shoe Care Specialist  
Aside from aesthetic updates, Timberland recognises that as a key player in the footwear fashion industry with a strong commitment to providing exceptional customer service, shoe care is a very important part in keeping shoes in tip top condition, which in turn equates to satisfied customers. 
A key part of the revamp includes the addition of a dedicated Shoe Care Specialist to the store. As the name suggests, the Shoe Care Specialist will be the person to turn to should you have any queries about your footwear. With the various leathers and environmentally friendly materials found in Timberland products, Timberland has introduced a range of efficient and effective products that not only revive your precious footwear to looking brand new but also protect them from any future unwanted harm. With a wide range available, each suited for specific needs, the Shoe Care Specialist, with a depth of experience, will be able to advise the appropriate products and even share key maintenance tips. 
Timberland Fall/Winter 2015  
Timberland’s take on fashion’s most adaptive tone, the Fall Winter 2015 Black Forest collection personifies the dark and beautiful shades of grey found in the deepest parts of the woods married with monochromatic head-to-toe looks. In tune with the global fashion trend of charcoal style, the collection features premium leather boots, sleek apparel and modern jackets in city-centric silhouettes, grayscale hues, and an unmatched attention to detail throughout. 
"Timberland's latest global campaign 'Made for the Modern Trail' celebrates the everyday adventures in spontaneity that fill the lives of people who live in today’s city environment. A journey of city streets, unpredictable weather conditions and last minute plans, Timberland’s Fall/Winter 2015 collection deliver all-day versatility, outdoor performance and adaptive style for your active urban lifestyle," says Ms Daisy Tan, General Manager for VF Brands.   
"This can be seen through the very decor of the store as well, with pieces lined from the season's collection catering specifically for people who value quality and embody the outdoor lifestyler spirit", she adds.  
Timberland Turns 42
In conjunction with its 42nd Anniversary, Timberland remembers how it all began in 1978 as the Abington Shoe Company. At that time, yellow materials were all that was available, and thus the birth of Timberland's iconic Yellow Boots. To give customers an insight into the evolution of the Yellow Boot and Timberland's history, the new store also features an impressive Heritage Wall that displays snippets of key milestones that Timberland has achieved over the years and how the Yellow Boot has been improved upon and perfected in the course of Timberland's commitment to constant improvement. This is exemplified with their tag line, "Best then. Better now". 
Address: 252 North Bridge Road #01-30 S179103
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1 comment

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